Transforming Video Content into a Marketing Powerhouse for Starchelle Communications

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Working with Jen Heppell of Starchelle Communications has been an incredible experience. Since the launch of her YouTube channel in 2023, we’ve collaborated to craft impactful, audience-driven content that resonates with her viewers and addresses their marketing and automation challenges.

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Together, we identified key topics that her audience could connect with and benefit from, leading to the creation of several comprehensive video series, each with 10–12 episodes.

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Jen shined in front of the camera, while I managed all the behind-the-scenes magic:

• Video editing to ensure polished, professional-quality episodes.

• Designing thumbnails, end cards, and animations to captivate her audience.

• Producing on-brand graphics to tie everything together seamlessly.

 

But our work didn’t end with YouTube! I repurposed each video to amplify her online presence and reach:

• Blog posts crafted from video transcripts, paired with custom graphics: Blog | Starchelle Communications

• Eye-catching teaser reels (under 30 seconds) optimised for social media.

• Pinterest pins that drove traffic to her blog.

• Engaging social media carousel posts showcasing key points while promoting her YouTube videos and blogs.

 

Every piece of content was aligned with Starchelle Communications’ branding, creating a consistent and professional image across all platforms.

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You can check out the series we created together here:

• Email Marketing Mastery | Complete Beginner to Pro Guide

• Ultimate Guide to Content Marketing | Learn Content Marketing from Scratch

• Sales Funnels

• Lead Magnets - A Guide